Everything on this page lived, then died; to give life to the final and approved versions.
Name Ideations for the brand. After a few calls, we settled with BrandBridge.
Awo proceeded to design BrandBridge Logo
After designing, we remembered that we did not do quality assurance on the name. A first search revealed a couple of brands using the same name which took us back to square one – name ideation.
The first set of ideation after BrandBridge. Olú’s submission. Awo suggested tilting towards African names.
Olú put on his thinking cap again and came up with some of these. Our first encounter with Ije.
That evening, both Awo and Olú settled with Ije and a new baby was born out of ideations, meetings, and two perfectionists.
Olú’s first submitted picture for Meet The Caravan but Awo rejected it based on its dullness.
Due to its informal style, Olú rejected Awo’s first submitted picture for Meet The Caravan. The constant rejections made us settled for Avatars.
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